3 Tips To Producing Engaging Online Videos
In the world of internet video, engaging content is king. No one’s forcing anyone to sit there and watch your video, you must win their attention through quality content. Online video, although related to television, is a bit of a distant cousin in regards to content. In television, businesses piggy-back on hit sitcoms, dramas, news, etc. (in other words, content providers) to promote their products via commercials. While websites such as Hulu offer similar “sponsorship” opportunities for businesses, their is a tremendous opportunity for companies to shift away from content sponsors to content creators.