7 tips for building a strong brand identity
Creating a strong brand identity that emotionally connects with consumers, is recognizable and fills a need with consumers is what sets brands apart. Marketing to your target market though the development of the persona of who your buyer gains awareness but does not build a strong brand identity. Marketing and advertising support your brand identity though the various mediums and engaging with customers though social media marketing as well as face to face interactions. There is a wealth of information learned by interacting with customers that will continue to support the brand identity once you have established trust with the consumers.