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6:21 pm , October 27, 2009

Adobe Tracking Device

Although some industry observers were surprised by Adobe’s recent agreement to buy Web analytics company Omniture, Adobe CEO Shantanu Narayen considers the move “a no-brainer.”

“Adobe is in a really unique position to offer any media creator anywhere in the world the ability to create content for all devices, but even more importantly now, the ability to close the loop and optimize that content,” Narayen said Thursday at the Web 2.0 Summit in San Francisco.

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