‘Before we Sleep’ – we launch Bo Bruce’s website
She was runner up in the UK’s The Voice and now the talented British singer-songwriter Bo Bruce has a brand new official website, courtesy of The Frog!
We were approached by Virgin EMI (formerly Mercury Records) in February to take over the design and development of Bo’s website and we had a deadline which coincided with the release of her brand new album ‘Before I Sleep’ on April 29th (today!) so we went to work in creating a visual experience that was true to her brand, her music and her personality.
The website was put together to primarily feature a manageable video homepage which then takes you through to a fully loaded page with a grid-based combination of her latest news, videos, audio and images. Bo herself is a big tweeter, so integrating a live Twitter feed was a must along with the all important promotion of her brand new album which has already gained loads of momentum over the pre-order period. There will be certain articles that are promoted directly by Bo herself, so these are set up as highlighted articles.
The rest of the website features all the latest goings on – tour dates with ticket links, video playlists, an image gallery, interactive audio playlists and her products – once more become available, these will also follow the structure of the rest of the site.
We spent a lot of time on the initial designs which Bo’s management placed strong emphasis on the reflection of her personality and music – a vibe of nature and Celtic influences, semi transparent and soft elements to create a tranquil setting around a site that needed ease of navigation and strong callouts for the important areas.
About Bo Bruce
Bo Bruce is an English singer-songwriter who is signed to Mercury Records. In December 2010 Bruce independently released a self-written 5-track EP, entitled Search the Night, which peaked at no.2 on the iTunes album charts.
We’re very excited to bring you the official Bo Bruce website and we’ve had some awesome feedback from the guys down at Virgin EMI as well as Bo and her management! Check out the brand new website here.