Archive for the ‘Design’ Category

Kiss the Frog launch SWS Music Australia’s new website and online store.

Wednesday, March 10th, 2010

Kiss the Frog proudly launches online identity and eCommerce solution for SWS Music Australia
After a recent business trip back to Australia, Kiss the Frog approached SWS Music (Subway Sounds) in a bid to evolve their online presence and site mechanism. SWS Music had a basic website which had become quite dated since 2002, and our aim was to evolve the brand and provide a more structured architecture to their online interactions. We took the brief and tailored the solution to ensure that the brand was not only current, but that they were taking full advantage of the latest technologies. To complement this, the eCommerce solution that was required was a full Secure Socket Layer (SSL) platform where the end user would feel safe in making online transactions. We provided a fully functional and self-administering Online Store and administration interface which took orders, prepared invoices, stored customer details and accepted online payments via secure methods with Paypal and other widely accepted merchants.

Along with the development of the website, we tailored a content management system to allow for self management going forward and provided a full service solution in redesigning their offline marketing collateral such as business cards, stationery and promotional material.

View the live site here.

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Secrets to better e-mail conversion

Tuesday, March 9th, 2010

This blog reflects on the Econsultancy seminar on advanced email marketing at Technology for Marketing & Advertising, 2010. More can be found at www.econsultancy.com.

If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to open it, read it, click through and do something when they hit your website. Yes, all the metrics around email marketing are useful, but they won’t keep your business ticking over if they don’t effect action.

As eConsultancy advocate, ‘think beyond the click’.

Read more.

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How These Tested Online Advertising Methods Can Increase Your Sales

Tuesday, March 9th, 2010

What is the most important thing in business?

If you ask the question from IBM’s former president Thomas Watson Jr. he would say, “Nothing happens in business until something gets sold.”

This article shows how you can increase your sales and profits with these tested online advertising methods. Let’s start from your banners.

Read the full article here.

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