Archive for the ‘Marketing’ Category

Kiss the Frog launch SWS Music Australia’s new website and online store.

Wednesday, March 10th, 2010

Kiss the Frog proudly launches online identity and eCommerce solution for SWS Music Australia
After a recent business trip back to Australia, Kiss the Frog approached SWS Music (Subway Sounds) in a bid to evolve their online presence and site mechanism. SWS Music had a basic website which had become quite dated since 2002, and our aim was to evolve the brand and provide a more structured architecture to their online interactions. We took the brief and tailored the solution to ensure that the brand was not only current, but that they were taking full advantage of the latest technologies. To complement this, the eCommerce solution that was required was a full Secure Socket Layer (SSL) platform where the end user would feel safe in making online transactions. We provided a fully functional and self-administering Online Store and administration interface which took orders, prepared invoices, stored customer details and accepted online payments via secure methods with Paypal and other widely accepted merchants.

Along with the development of the website, we tailored a content management system to allow for self management going forward and provided a full service solution in redesigning their offline marketing collateral such as business cards, stationery and promotional material.

View the live site here.

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10 steps to optimise your brand for social search

Tuesday, March 9th, 2010

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.

Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. It is, for all intents and purposes, changing how we discover and share information. In fact, Nielsen observed that 20% of social consumers today, use social networks as their primary navigation hubs, relying on contacts and trending themes to point them in the right direction.

Read the full article.

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Secrets to better e-mail conversion

Tuesday, March 9th, 2010

This blog reflects on the Econsultancy seminar on advanced email marketing at Technology for Marketing & Advertising, 2010. More can be found at www.econsultancy.com.

If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to open it, read it, click through and do something when they hit your website. Yes, all the metrics around email marketing are useful, but they won’t keep your business ticking over if they don’t effect action.

As eConsultancy advocate, ‘think beyond the click’.

Read more.

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