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	<title>Kiss the Frog &#124; News Central &#187; Marketing</title>
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	<link>http://www.xthefrog.com/blog</link>
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		<title>Kiss the Frog launch commercial website Katarina Malmstr&#246;m Brown Photography</title>
		<link>http://www.xthefrog.com/blog/2010/08/31/kiss-the-frog-launch-commercial-website-katarina-malmstrm-brown-photography/</link>
		<comments>http://www.xthefrog.com/blog/2010/08/31/kiss-the-frog-launch-commercial-website-katarina-malmstrm-brown-photography/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 10:52:38 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General Chat]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photography]]></category>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=258</guid>
		<description><![CDATA[
Existing Kiss the Frog client and successful photographer, Katarina Malmstr&#246;m Brown required an online brand repositioning as her career has progressed at a rapid rate in recent times, working with brands such as ELLE, Peroni, Grand Designs, Bonnier and several Swedish and international publications.
With this in mind, her existing photography portfolio site was no longer [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/img/flex_kmb.jpg" width="345" height="400" alt="Katarina Malmstr&ouml;m Brown Photography's new website" title="Katarina Malmstr&ouml;m Brown Photography's new website" /></p>
<p>Existing Kiss the Frog client and successful photographer, Katarina Malmstr&ouml;m Brown required an online brand repositioning as her career has progressed at a rapid rate in recent times, working with brands such as ELLE, Peroni, Grand Designs, Bonnier and several Swedish and international publications.</p>
<p>With this in mind, her existing photography portfolio site was no longer sufficient from a marketing perspective, nor from an SEO angle. It is important now that her business receives the maximum audience reach potential so we created a bespoke Wordpress theme which was synonymous with photography whilst at the same time had a commercial feel to it. </p>
<p><img src="/blog/img/kmb_blog.jpg" width="450" height="425" alt="Katarina Malmstr&ouml;m Brown Photography's new website" title="Katarina Malmstr&ouml;m Brown Photography's new website" /></p>
<p>Katarina Malmstr&ouml;m Brown Photography work with a variety of international magazines, hotels and architects, specialising in private residential interiors, interior design and architecture, historic buildings and hotels.</p>
<p><a href="http://www.katarinamalmstrombrown.com" target="_blank">Visit the new website here.</a></p>

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		<title>Film Director Martha Fiennes chooses Kiss the Frog to design and build the online presence for her new innovative product.</title>
		<link>http://www.xthefrog.com/blog/2010/08/09/film-director-martha-fiennes-chooses-kiss-the-frog-to-design-and-build-the-online-presence-for-her-new-innovative-product/</link>
		<comments>http://www.xthefrog.com/blog/2010/08/09/film-director-martha-fiennes-chooses-kiss-the-frog-to-design-and-build-the-online-presence-for-her-new-innovative-product/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:39:40 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General Chat]]></category>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=252</guid>
		<description><![CDATA[We were approached by Martha Fiennes to conceptualise and deliver an innovative website to launch Martha&#8217;s new highly original creative venture. After scrutinising the brief and posing several methods of cutting edge implementation, we have agreed on an exciting user journey that mirrors the product and are now underway with conceptual development. 
Martha, a successful [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:left;padding:0 15px 5px 0" src="/blog/img/martharalph.jpg" width="240" height="144" alt="Martha and Ralph Fiennes" title="Martha and Ralph Fiennes" />We were approached by Martha Fiennes to conceptualise and deliver an innovative website to launch Martha&#8217;s new highly original creative venture. After scrutinising the brief and posing several methods of cutting edge implementation, we have agreed on an exciting user journey that mirrors the product and are now underway with conceptual development. </p>
<p>Martha, a successful film-maker and sister to well known British actors Joseph &#038; Ralph Fiennes, has entrusted Kiss the Frog to bring her online presence to life in a way that will allow users and companies to digitally experience the innovative product at a glance before taking the next step of introducing it as a new marketing tool for their brands and lifestyles.</p>
<p>Martha says, &#8220;I am excited about working with Anthony &#8211; the marketing of this product requires a very creative vision and I could see that shine through from Anthony&#8217;s ideas right from the outset.&#8221;</p>
<p>Martha Fiennes has directed two feature films, Onegin and Chromophobia. Her directorial debut, Onegin, was an adaptation of the Alexander Pushkin&#8217;s verse novel Eugene Onegin, which starred her brother Ralph in the title role. The film won much praise and she won the Best Director Award at the Tokyo Film Festival and the Best Newcomer Award at the London Film Critic&#8217;s Circle. Following Onegin, Martha wrote her second feature film, Chromophobia &#8211; an original multi-stranded drama which comprised an all start case (featuring brother Ralph, Penelope Cruz, Kristin Scott-Thomas, Sir Ian Holm  and Ben Chaplin) and closed the 2005 Cannes Film Festival. She has also directed TV commercials in both the UK and the USA.</p>
<p>Stay tuned for her exciting new website launch in late summer 2010</p>

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		<title>Kiss the Frog is 1 year old today! Thanks to everyone for your continued support.</title>
		<link>http://www.xthefrog.com/blog/2010/07/27/kiss-the-frog-is-1-year-old-today-thanks-to-everyone-for-your-continued-support/</link>
		<comments>http://www.xthefrog.com/blog/2010/07/27/kiss-the-frog-is-1-year-old-today-thanks-to-everyone-for-your-continued-support/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:03:02 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=247</guid>
		<description><![CDATA[
Well it&#8217;s here and yes, we&#8217;re well excited. Exactly one year ago today, Kiss the Frog was born and it has been a great year on many levels! As tough as it has been through challenging times, it has proven significantly beneficial to laying the foundations of dedication, endeavour and innovation to get us to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/img/birthday_flex.jpg" width="444" height="429" alt="Kiss the Frog is 1 year old today! Thanks to everyone for your continued support." title="Kiss the Frog is 1 year old today! Thanks to everyone for your continued support." /></p>
<p>Well it&#8217;s here and yes, we&#8217;re well excited. Exactly one year ago today, Kiss the Frog was born and it has been a great year on many levels! As tough as it has been through challenging times, it has proven significantly beneficial to laying the foundations of dedication, endeavour and innovation to get us to where we are today. They say the first year in business is always the hardest &#8211; true &#8211; but the challenges we were faced with has given us a solid base and vision to grow the business in a direction that will benefit both ourselves and we believe, the industry. </p>
<p>The surprise has been the expansion of our core products, from mobile application development through to copywriting and a diverse range of photography. This has helped us enormously in being able to assist our clients with a range of services that otherwise would need to be outsourced, thereby being able to provide a complete solution.</p>
<p>We couldn&#8217;t have done it without our loyal clients, the likes of Universal Music, Cross Digital, Cloud Nine to name a few &#8211; and this has given us a springboard where we have been fortunate enough to secure work with professional organisations such as Serviced Office Group plc, FutureSense, Soda Pictures, The Bank and Fine English Company Ltd. So from me, a personal heartfelt thank you for your loyalty and appreciation for the services we have been able to offer you. It&#8217;s been great working with you all, and I look forward to even more exciting times going forward.</p>
<p>On a personal note, it&#8217;s been a very enjoyable ride thus far &#8211; networking, learning, pushing the boundaries, long hours but most of all, acquiring the right balance that allows the creativity to flow. Again, I can&#8217;t stress enough that without our clients testing our skillset in many aspects of online and offline design and development, our developmental growth wouldn&#8217;t be where it is now. Thanks for raising the bar! <img src='http://www.xthefrog.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Anthony D&#8217;Angio<br />
Founder &#038; Creative Director</p>

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		<title>Kiss the Frog proudly launches full service online solution for Serviced Office Group plc.</title>
		<link>http://www.xthefrog.com/blog/2010/07/14/kiss-the-frog-proudly-launches-full-service-online-solution-for-serviced-office-group-plc/</link>
		<comments>http://www.xthefrog.com/blog/2010/07/14/kiss-the-frog-proudly-launches-full-service-online-solution-for-serviced-office-group-plc/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 11:12:07 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=239</guid>
		<description><![CDATA[
Earlier this year, Kiss the Frog were approached by specialist investment property company, Serviced Office Group plc to completely redesign and redevelop their existing online web presence. This included a complete overhaul of their existing website along with additional solutions such as photography of their numerous sites across the UK and copywriting &#8211; offering a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/img/flex_ser.jpg" width="444" height="136" alt="Kiss the Frog proudly launches full service online solution for Serviced Office Group plc." title="Kiss the Frog proudly launches full service online solution for Serviced Office Group plc." /></p>
<p>Earlier this year, Kiss the Frog were approached by specialist investment property company, Serviced Office Group plc to completely redesign and redevelop their existing online web presence. This included a complete overhaul of their existing website along with additional solutions such as photography of their numerous sites across the UK and copywriting &#8211; offering a full service solution. The aim was to create a more vibrant and dynamic website and to ensure a more streamlined user experience through means of a simplified site architecture, various interaction points and a modern appearance. Coupled with this was the ability for total self management by the client.</p>
<p>After several meetings and rigorous research, we supplied concepts that were embraced as having the sought after qualities both on a visual and developmental level. In conjunction with this, the online (and offline) presence required more attractive imagery to complement the new look, which involved us taking professional photographs of their locations across London and the South East. These photographs were subsequently utilised on the new website along with investor reports and other offline material.</p>
<p>Serviced Office Group Chairman, Michael Kingshott says &#8220;Anthony listened to what we wanted, was proactive in response and created a web site that had a look and feel of what we wanted as we now have a more modern platform to work from we shall with Anthony’s help look forward to taking our site to new levels in a day and age where reaching the business community that we work within is extremely important particularly as our Serviced Office business continues to expand.” </p>
<p>We have thoroughly enjoyed working with Michael, Kate and their teams on this project and will continue to provide support with this and other projects that may arise going forward.</p>
<p><strong>About Serviced Office Group plc</strong><br />
Founded in 2003 by Chairman, Michael Kingshott CVO, Serviced Office Group plc specialises in providing companies of all sizes with Serviced office solutions. They are dedicated to providing their clients with the right environment for their needs and catering for the changing and demanding requirements of today&#8217;s businesses. Their business centres are presently located in London the Southeast of England, offering serviced office accommodation, virtual offices, hot-desking, meeting room and conference facilities &#8211; all immediately available on simple flexible agreements. Telephone and IT solutions can be tailored to suit individual requirements through their Streamwire services package. Each business centre is fully equipped and ready to cater to their clients&#8217; requirements, offering high quality offices, decor and facilities to ensure comfort and allowing companies to concentrate on their businesses while Serviced Office Group take care of the rest.</p>
<p>Visit the new look website here: <a href="http://www.servicedofficegroup.com" target="_blank">www.servicedofficegroup.com</a></p>

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		<title>Kiss the Frog proudly launches UK website for Francis Ford Coppola&#8217;s new film Tetro</title>
		<link>http://www.xthefrog.com/blog/2010/06/11/kiss-the-frog-proudly-launches-uk-website-for-francis-ford-coppolas-new-film-tetro/</link>
		<comments>http://www.xthefrog.com/blog/2010/06/11/kiss-the-frog-proudly-launches-uk-website-for-francis-ford-coppolas-new-film-tetro/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 20:16:26 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=230</guid>
		<description><![CDATA[
Kiss the Frog have delivered the second of a series of promotional websites for Soda Pictures’ upcoming releases – in this instance for legendary director Francis Ford Coppola&#8217;s latest masterpiece, Tetro.
One of the most famous movie directors in the world, Francis Ford Coppola, returns to the big screen with Tetro, dubbed his most personal film [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/img/flex_soda.jpg" width="444" height="136" alt="Francis Ford Coppola's Tetro UK Website for Soda Pictures" title="Francis Ford Coppola's Tetro UK Website for Soda Pictures" /></p>
<p>Kiss the Frog have delivered the second of a series of promotional websites for Soda Pictures’ upcoming releases – in this instance for legendary director Francis Ford Coppola&#8217;s latest masterpiece, Tetro.</p>
<p>One of the most famous movie directors in the world, Francis Ford Coppola, returns to the big screen with Tetro, dubbed his most personal film to date; a bittersweet story of two brothers, played by Vincent Gallo and newcomer Alden Ehrenreich, about the conflicts and secrets within a highly creative Argentine-Italian family. Sexy and sultry, Tetro is the latest classic from the creator of the some of the most celebrated films of the last 40 years including The Godfather trilogy the Academy Award winning Apocalypse Now. </p>
<p>The film premieres in the UK on the 25th June at a wide range of cinemas nationwide. </p>
<p><a href="http://www.tetro.co.uk" target="_blank">You can visit the new website here.</a></p>

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		<title>Kiss the Frog proudly launch the first of a series of dynamic websites for FutureSense.</title>
		<link>http://www.xthefrog.com/blog/2010/06/11/kiss-the-frog-proudly-launch-the-first-of-a-series-of-dynamic-websites-for-futuresense/</link>
		<comments>http://www.xthefrog.com/blog/2010/06/11/kiss-the-frog-proudly-launch-the-first-of-a-series-of-dynamic-websites-for-futuresense/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 20:11:03 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General Chat]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=225</guid>
		<description><![CDATA[
Earlier in the year, we were commissioned to redesign, rebrand and redevelop FutureSense&#8217;s main website along with its sub-brand sites. This is an ongoing project with the first of the sites having gone live on Monday 7th June. The design process involved synergising the brands by taking a templated visual approach in order to strengthen [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/img/flex_fsf.jpg" width="444" height="136" alt="FutureSense Foundation's new website" title="FutureSense Foundation's new website" /></p>
<p>Earlier in the year, we were commissioned to redesign, rebrand and redevelop FutureSense&#8217;s main website along with its sub-brand sites. This is an ongoing project with the first of the sites having gone live on Monday 7th June. The design process involved synergising the brands by taking a templated visual approach in order to strengthen the parent brand and establish an overall consistent journey for their target audiences. The first site &#8211; the Foundation &#8211; has been launched and development has commenced on the next installment, Challenges Abroad, aimed at adventure travel for volunteers and groups.</p>
<p>The FutureSense Foundation is a charity registered in the UK (Charity No. 1132101) that supports community development in some of the poorest regions of the world. We partner and work with over 100 non-profit organisations to support volunteer work across four continents. Our charity work targets education, child welfare and livelihoods as a means to address a range of development issues.</p>
<p><a href="http://www.futuresensefoundation.org" target="_blank">You can visit the new website here.</a></p>

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		<title>Flash website for Soda Pictures&#8217; Romanian film &#8220;The Happiest Girl In The World&#8221; is now live</title>
		<link>http://www.xthefrog.com/blog/2010/05/25/flash-website-for-soda-pictures-romanian-film-the-happiest-girl-in-the-world-is-now-live/</link>
		<comments>http://www.xthefrog.com/blog/2010/05/25/flash-website-for-soda-pictures-romanian-film-the-happiest-girl-in-the-world-is-now-live/#comments</comments>
		<pubDate>Tue, 25 May 2010 13:43:48 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=223</guid>
		<description><![CDATA[Kiss the Frog have delivered the first of a series of promotional websites for Soda Pictures&#8217; upcoming releases &#8211; in this instance for the Romanian feature &#8220;The Happiest Girl In The World&#8221;. 
This is the latest high profile feature from the Romanian new wave &#8211; an ascerbic comedy that tells the story of Delia (Andreea [...]]]></description>
			<content:encoded><![CDATA[<p>Kiss the Frog have delivered the first of a series of promotional websites for Soda Pictures&#8217; upcoming releases &#8211; in this instance for the Romanian feature &#8220;The Happiest Girl In The World&#8221;. </p>
<p>This is the latest high profile feature from the Romanian new wave &#8211; an ascerbic comedy that tells the story of Delia (Andreea Bosneag), a girl who wins a car in a competition and the subsequent arguments with her parents about what to do with it. Combining rich irony with familial acrimony, the film&#8217;s simple story magnifies the social tensions of a country embracing capitalism and all its shiny promises. The Happiest Girl In The World is the first feature from Radu Jude, and it has attracted awards and acclaim from the festival circuit with its sharp dialogue and superb performances.</p>
<p>The film premieres in the UK this Friday 28th May. You can visit the new website at <a href="http://thehappiestgirl.co.uk" target="_blank">http://thehappiestgirl.co.uk</a></p>

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		<title>The future of mobile: Can apps and browsers make a truce?</title>
		<link>http://www.xthefrog.com/blog/2010/05/21/the-future-of-mobile-can-apps-and-browsers-make-a-truce/</link>
		<comments>http://www.xthefrog.com/blog/2010/05/21/the-future-of-mobile-can-apps-and-browsers-make-a-truce/#comments</comments>
		<pubDate>Fri, 21 May 2010 06:24:03 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[General Chat]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=219</guid>
		<description><![CDATA[With Apple&#8217;s growing line of mobile products, publishers, gamers and retailers are falling all over themselves to get a mobile application into the iTunes store.
But for companies expecting to pad their bottom lines with app revenue, that payout is far from guaranteed.
And the din of voices disparaging the appconomy is growing louder.
Google slapped back at [...]]]></description>
			<content:encoded><![CDATA[<p>With Apple&#8217;s growing line of mobile products, publishers, gamers and retailers are falling all over themselves to get a mobile application into the iTunes store.</p>
<p>But for companies expecting to pad their bottom lines with app revenue, that payout is far from guaranteed.</p>
<p>And the din of voices disparaging the appconomy is growing louder.</p>
<p>Google slapped back at Apple&#8217;s app centric approach last year, saying: “We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.”</p>
<p><a href="http://econsultancy.com/blog/5947-the-appconomy-fact-or-fiction" target="_blank">Read the full article.</a></p>

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		<title>3 Tips To Producing Engaging Online Videos</title>
		<link>http://www.xthefrog.com/blog/2010/05/21/3-tips-to-producing-engaging-online-videos/</link>
		<comments>http://www.xthefrog.com/blog/2010/05/21/3-tips-to-producing-engaging-online-videos/#comments</comments>
		<pubDate>Fri, 21 May 2010 06:20:51 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=217</guid>
		<description><![CDATA[In the world of internet video, engaging content is king. No one’s forcing anyone to sit there and watch your video, you must win their attention through quality content. Online video, although related to television, is a bit of a distant cousin in regards to content. In television, businesses piggy-back on hit sitcoms, dramas, news, [...]]]></description>
			<content:encoded><![CDATA[<p>In the world of internet video, engaging content is king. No one’s forcing anyone to sit there and watch your video, you must win their attention through quality content. Online video, although related to television, is a bit of a distant cousin in regards to content. In television, businesses piggy-back on hit sitcoms, dramas, news, etc. (in other words, content providers) to promote their products via commercials. While websites such as Hulu offer similar “sponsorship” opportunities for businesses, their is a tremendous opportunity for companies to shift away from content sponsors to content creators.</p>
<p><a href="http://venturevisuals.com/video/3-tips-to-creating-engaging-video-content/" target="_blank">Read the full article by Venture Visuals</a></p>

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		<title>Kiss the Frog wins FutureSense website and branding development projects</title>
		<link>http://www.xthefrog.com/blog/2010/05/11/kiss-the-frog-wins-futuresense-website-and-branding-development-projects/</link>
		<comments>http://www.xthefrog.com/blog/2010/05/11/kiss-the-frog-wins-futuresense-website-and-branding-development-projects/#comments</comments>
		<pubDate>Tue, 11 May 2010 18:11:38 +0000</pubDate>
		<dc:creator>Flex</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General Chat]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.xthefrog.com/blog/?p=214</guid>
		<description><![CDATA[Kiss the Frog have signed a creative agreement with FutureSense to reestablish their online presence through means of website development and design of their new and existing brands Inspire, Challenges Abroad and Travelling to Teach, along with long term brand and visual development of the established Gap Guru and Mondo Challenge.
After several months of research [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:left" src="/blog/img/fslogo.gif" width="134" height="134" alt="FutureSense logo" title="FutureSense logo" />Kiss the Frog have signed a creative agreement with FutureSense to reestablish their online presence through means of website development and design of their new and existing brands Inspire, Challenges Abroad and Travelling to Teach, along with long term brand and visual development of the established Gap Guru and Mondo Challenge.</p>
<p>After several months of research and discussions, a decision was made in the best interest of FutureSense&#8217;s long term online vision. With the primary focus on search prominence, FutureSense&#8217;s Chief Executive Arvind Malhotra has agreed that the most effective solution is ongoing development with growth in traffic and sales the key objective. </p>
<p>Kiss the Frog&#8217;s founder and Creative Director, Anthony D&#8217;Angio says, &#8220;Future Sense have several very powerful and attractive offerings which we feel we can grow in the right direction to ensure that their key audiences are reached. We are aiming to do this using solid platforms for their key sub-brands. Streamlining the brands and building a digital foundation which has room to grow is essential. We have toyed with numerous avenues of achieving this for some time now, but I believe this has been an invaluable exercise in ensuring we choose the right path to grow the brand and provide results. We&#8217;re thrilled to be working with Arvind and the team at FutureSense.&#8221;</p>
<p>FutureSense is an ethical business with a strong social motive, committed to promoting the development of local communities and individuals through ethically run volunteer placements and responsible travel. With an increasing presence across the world, they currently work in Asia, Africa, Eastern Europe and South America. They work with individuals and organisation across a varied spectrum. Whether a student, graduate, working professional or a retired individual, they offer volunteer placements to provide an experience of a lifetime. Working with schools, colleges, corporates and charities to organise overseas programmes that benefit local communities in developing countries across the world while providing the group a challenge or learning/development opportunity.</p>
<p><a href="http://www.futuresense.co.uk" target="_blank">Visit the FutureSense website.</a></p>

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