Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.
Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. It is, for all intents and purposes, changing how we discover and share information. In fact, Nielsen observed that 20% of social consumers today, use social networks as their primary navigation hubs, relying on contacts and trending themes to point them in the right direction.
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