Along with the development of the website, we tailored a content management system to allow for self management going forward and provided a full service solution in redesigning their offline marketing collateral such as business cards, stationery and promotional material.

View the live site here.

Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. It is, for all intents and purposes, changing how we discover and share information. In fact, Nielsen observed that 20% of social consumers today, use social networks as their primary navigation hubs, relying on contacts and trending themes to point them in the right direction.

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If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to open it, read it, click through and do something when they hit your website. Yes, all the metrics around email marketing are useful, but they won’t keep your business ticking over if they don’t effect action.

As eConsultancy advocate, ‘think beyond the click’.

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If you ask the question from IBM’s former president Thomas Watson Jr. he would say, “Nothing happens in business until something gets sold.”

This article shows how you can increase your sales and profits with these tested online advertising methods. Let’s start from your banners.

Read the full article here.

A few weeks after the iPad’s introduction, Pivotal Veracity, a division of marketing solutions provider Unica, sent out a press release announcing that its MailboxIQ deliverability tracking solution had already been modified to support the iPad. So it seemed logical to ask Michelle Eichner, vice president of e-mail products for Pivotal Veracity, for her take on iPads and e-mail.

Read the full article here.

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

Please notice: in this post we features both good and bad examples of newsletter design, so you can get a better understanding of the problems to avoid and good design decisions to make.

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One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.

Read in detail how a search engine works.

The first thing to look at is where that traffic is coming from. If you have a web analytics package like Google Analytics then you can look at your site statistics and get an idea of how people are hearing about your site.

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Today we communicate a bit differently. Our information is fragmented across various mass-media channels and delivered through ever-changing technology. It has become watered down, cloned, and is churned out quickly in 140-character blurbs. We’ve lost that personal touch where we find an emotional connection that makes us care.

Using storytelling, however, we can pull these fragments together into a common thread. We can connect as real people, not just computers. In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections.

Read the full article.

Read the full article.