http://www.xthefrog.com/blog Engage Flex > Let's talk about it!!! Wed, 10 Mar 2010 17:52:56 +0000 http://backend.userland.com/rss092 en After a recent business trip back to Australia, Kiss the Frog approached SWS Music (Subway Sounds) in a bid to evolve their online presence and site mechanism. SWS Music had a basic website which had become quite dated since 2002, and our aim was to evolve the brand and provide ... http://www.xthefrog.com/blog/2010/03/10/kiss-the-frog-launch-sws-music-australias-new-website-and-online-store/ Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where ... http://www.xthefrog.com/blog/2010/03/09/10-steps-to-optimise-your-brand-for-social-search/ This blog reflects on the Econsultancy seminar on advanced email marketing at Technology for Marketing & Advertising, 2010. More can be found at www.econsultancy.com. If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to ... http://www.xthefrog.com/blog/2010/03/09/secrets-to-better-e-mail-conversion/ What is the most important thing in business? If you ask the question from IBM's former president Thomas Watson Jr. he would say, "Nothing happens in business until something gets sold." This article shows how you can increase your sales and profits with these tested online advertising methods. Let's start from your ... http://www.xthefrog.com/blog/2010/03/09/how-these-tested-online-advertising-methods-can-increase-your-sales/ When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to ... http://www.xthefrog.com/blog/2010/03/04/the-ipad-and-email-what-you-need-to-know/ The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters ... http://www.xthefrog.com/blog/2010/02/19/email-newsletter-design-guidelines-and-examples/ "In order to increase website traffic it is important for one to understand how search engines work!" One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index ... http://www.xthefrog.com/blog/2010/02/16/how-search-engines-work/ Sometimes you’ve got traffic coming to your web site, but nobody is biting. How do you figure out what the problem is? The first thing to look at is where that traffic is coming from. If you have a web analytics package like Google Analytics then you can look at your ... http://www.xthefrog.com/blog/2010/02/15/how-to-increase-site-conversions/ Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we ... http://www.xthefrog.com/blog/2010/02/15/better-user-experience-with-storytelling/ "As it searches for the right digital business models, the media and entertainment industry is striving to reinvent itself…” says Accenture, in their newly released report on the state of the entertainment industry, This Time It’s Personal. What a timely follow-up read to the Mobile Mandala blog post earlier ... http://www.xthefrog.com/blog/2010/02/09/why-the-entertainment-industry-needs-to-reinvent-itself/