This blog reflects on the Econsultancy seminar on advanced email marketing at Technology for Marketing & Advertising, 2010. More can be found at www.econsultancy.com. If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to open it, read it, [...]

What is the most important thing in business? If you ask the question from IBM’s former president Thomas Watson Jr. he would say, “Nothing happens in business until something gets sold.” This article shows how you can increase your sales and profits with these tested online advertising methods. Let’s start from your banners. Read the [...]

When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking [...]