Email Newsletter Design: Guidelines And Examples
The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.
The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.
Please notice: in this post we features both good and bad examples of newsletter design, so you can get a better understanding of the problems to avoid and good design decisions to make.