Get ready for the new culture to sweep across the UK – Peppermint Candy, and we’re chuffed to be a part of the creative process!
Our friends at Universal have challenged us! Give life to a new brand – a new culture – a new scene – Peppermint Candy. So fully briefed, off to work we go to create a concept that is more than just an online identity or album launch.
Get ready for it – launching in mid June, to give enough time to expose the buzz around the nation before the album is launched in July, Peppermint Candy is MORE than just a compilation or album release – it’s a way of life. Aimed at creating a culture of cool and style, we are in the process of amassing a multitude of appropriate images and content to go with it, to rollout a dynamic and fully engaging social website by the middle of next month!
If swing is your thing – join the scene! Sign up to be a part of the cool revolution!
About Peppermint Candy:
Jazz FM and Universal Strategic Marketing are delighted to announce a partnership for 2011 to produce a range of Swing albums under the brand of Peppermint Candy. The partnership will lead to the creation of a new radio programme on Jazz FM fronted by style icons and DJ duo The Broken Hearts, a compilation CD and a large event in London under the new Peppermint Candy brand. Peppermint Candy will take the audiences through the story of swing, covering all sub genres from lindyhop, bilbao and shag to neo-swing and electro with the radio programme set to air in early May and the CD due for release in early July.