How to make your website easy to use.
Here is an invaluable exercise to go through as you create your web site. I do this religiously. It’s time to play the “who do you know” game.
If you want to sell to dentists, who do you know that is a dentist? Is your target small business owners? Who do you know that’s a small business owner?
They don’t have to need what you have to offer right now. You are not going to try and sell them anything. I personally know lots of small business owners that don’t currently want to join me in internet marketing, but if I ask them for their help and I offer to buy them lunch for it they are usually more than willing to go through the following exercise with me (which exercise I recommend you go through)…