Justin Bieber’s new single ‘Boyfriend’ hits the UK, reaches #2 in the charts and Kiss The Frog helped build the hype.
Is there a bigger pop star on the planet? Judging by the hype surrounding Justin Bieber’s new single ‘Boyfriend’, we’d unequivocally say ‘NO’.
Fans have been streaming on the landing site to download the new single since one minute past midnight on 8th April which was pre-empted by a big countdown site in the weeks leading up to it, and we’re excited to have been a part of the creative process that built this hype.
We teamed up with Mercury Records a few weeks back to start the process by replacing Justin’s official website landing page with a countdown to the release of the new single, culminating with a switchover to a new design at midnight on 8th April, two weeks earlier than originally anticipated as the release date was brought forward, much to the delight of his fans here in the UK. This opened up the site for users to download the single from iTunes and traffic skyrocketed around this time, seeing 87,000 Facebook Likes and over 55,000 Tweets in the 48 hours that followed, along with the single hitting number 2 on the UK download charts within just 12 hours of it being released.
Check out the official landing page, see a video message from Justin and download the new single – all at justinbieberofficial.co.uk.