Kiss The Frog and Universal Music set out to bolster sales for the 25th Anniversary box set of Phantom Of The Opera
As Phantom Of The Opera celebrates 25 glorious years at Her Majesty’s Theatre, Kiss The Frog in collaboration with Universal Music have set out to bolster sales with various digital campaigns to promote the beautiful new box set which includes a swag of amazing material.
There’s no doubt that this worldwide phenomena has withstood the test of time, and it’s only fitting that to celebrate its 25th anniversary there has been a release of official blu-ray, DVD, CD, a glorious box set, all capped off with 3 sell out performances at The Royal Albert Hall.
The box set is absolutely beautiful, containing a limited edition 4-CD and 1 DVD set celebrating the 25th anniversary of the show’s London opening. Containing the original recording of The Phantom of the Opera and its 2010 sequel, Love Never Dies, packaged in a collector’s once-only design, and with the added bonus of a captivating hour-long DVD including original music videos, rare interviews and performance footage, the collection tells the complete story of the world’s greatest entertainment phenomenon.
We worked with Universal once again to create a number of campaigns to showcase this amazing box set over the past month, including a newly launched on-going microsite highlighting the 160-page hardback book which forms part of the box set and also a number of mailers earlier on in the month to coincide with the live performance and release of the media.
Launched today, check out the new microsite here. As time goes on, more and more pages will be added to the online book.