Kiss The Frog build online & mobile presence for NOW That’s What I Call R&B – Cheers. We’ll drink to that, Rihanna
Rihanna, Bruno Mars, Diddy, Tinie Tempah, Nelly, Nicole Scherzinger, J-Lo, 50 Cent and The Black Eyed Peas – just a few names encased in the first ever release of NOW That’s What I call R&B from NOW Music and Kiss The Frog hopped onto the R&B train to pull together a package combining a microsite, mobile site, online display and mailers to promote the launch of the star-studded album.
Bling! was the theme (surprise!) and we got to work at the eleventh hour to highlight a competition, video and social interaction all geared at driving new sales and getting the first ever R&B release of a long-serving popular British compilations brand.
Getting things right on mobile devices these days is increasingly important – and it seems that we are now going to be offering customised versions of the sites we build so that the journey on a mobile device is as rich and functional as on a full desktop client.
NOW! That’s What I Call R&B is out on Monday from Universal Music / EMI Records and Virgin Records – check out the new microsite here!