Kiss The Frog develop slick Instagr.am competition for Indie rock band Elbow
We LOVE Instagr.am and what it’s done for social photography, so you can imagine how chuffed we were to be asked to pull together a dynamic microsite for English rock band Elbow which focuses on fan-based Instagr.am challenges, integrating directly with the mobile application and pulling in real time feeds of submitted photos.
Instagr.am is just simply AWESOME in the ever-growing lo-fi culture and we are confident that putting together weekly timed challenges where users submit their photos via the mobile app based on song titles from the band’s two albums will give exposure and drive sales to the recently released deluxe editions.
Focusing on a minimalistic design around the lo-fi feel, the microsite will outline the winner’s photo on a weekly basis, contains a countdown and real-time feeds of submitted photos hashtagged with the tag of the week. The idea is really simple, but as “mobile socialising” and “iphoneography” is the new craze, it provides a true one-click mechanism to enter the competition and share original photography in one spot.
We’re really excited about the launch, so get involved and start snapping photos to get you in the running for the prizes.