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Kiss The Frog launch the UK website for INTRODUCING - New Music that will very likely change your life.
4:22 pm , March 9, 2011

Kiss The Frog launch the UK website for INTRODUCING – New Music that will very likely change your life.

The guys down at Universal Music are definitely keeping us busy with their wave of artist and compilation releases, with The Kinks website production currently underway. Most recently though, we are well excited to have been commissioned to put together a promotional website for INTRODUCING, the first of a series of compilation albums which feature the best in new music. Very clever promoting tool for the artists, the compilations pull together the freshest new artists along with those that have yet to be given the recognition they deserve, and are presented to music lovers in a way that they can sample these new talents without having to buy each track individually. Smart move! And also excellent for these artists, some of whom I must say, are damn exciting!

The website is geared at pushing out more information about each featured artist, along with avenues to be able to learn more by watching videos, listening to samplers and visiting the various social platforms such as MySpace Music and others.

It worked for me – my favourite being singer/songwriter Clare Maguire, a soulful and powerful Irish lass who’s exposure is a testament to the social media revolution where her rough demo videos pulled in 1.5 million hits on MySpace Music before she signed onto Universal Music. And listening to her studio and live work, it’s no wonder why.

Barri Coen, Digital Manager at Universal says, “We’ve worked with Kiss The Frog on numerous projects and Ant is our go-to guy when it comes to getting great quality work at reasonable prices and with quick turnarounds (he doesn’t seem to sleep!). He’s always willing to go that extra mile and is one of the rare designers/developers who show initiative in providing solutions for us non-technical types.”

Thanks Barri – much appreciated, but I have to correct you.. I DO sleep…. occasionally ;-)

Check out the new website here and make sure you click through to sample some of these great new talents!