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Kiss The Frog would like to congratulate our client, Martha Fiennes, on her Digital Nativity display in Covent Garden.
4:18 pm , January 3, 2012

Kiss The Frog would like to congratulate our client, Martha Fiennes, on her Digital Nativity display in Covent Garden.

We are very happy to learn that over the Christmas and New Year break, Martha Fiennes launched a display of her SLOimage™ to the public in London’s festive Covent Garden Piazza area.

Back in September 2010, we worked with Martha to help get SLOimage™ exposure into the digital space by putting together a brand and website for her, and over the past year, her vision has developed at an enormous rate of knots, so much so that her first SLOimage™ piece to be realised received a massive accolade from a Franciscan monk, who thought the installation was so good that he was convinced “the Vatican would buy it”.

Fiennes, an established movie and commercials director, has been developing the unique digital image technology SLOimage™ in collaboration with award winning commercials producer Peter Muggleston to create a pioneering high-end media platform which effectively enables an image to ‘come alive’.

Find out more about how it was done by watching the video below:

The large-scale photo-real interpretation of the Christ Nativity has been inspired by the great canon of Renaissance painting on this subject matter. In partnership with Covent Garden London, Nativity was exhibited in a temporary gallery on the Piazza between 10 November 2011 and 2 January 2012.

The SLOimage™ software technology enables the image to self-generate both randomly and perpetually; its changes unknown to both makers and viewers as it transforms slowly through a vast range of alternative pictorial content or ‘manifestation’. In this way the piece could be said to possess its own intriguing level of consciousness. The element of chance as to what the picture may be showing at any one time can be compelling and generate meaning in new and unexpected ways.

Congratulations Martha and all involved in such an innovative leap forward in moving imagery!