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Life imitates art - Innovation made easy. Instagr.am is making its way into the commercial scene.
9:41 pm , September 1, 2011

Life imitates art – Innovation made easy. Instagr.am is making its way into the commercial scene.

Hip. Addictive. Quirky. Artsy. Fun. Five words I use to describe Instagr.am – the iPhone’s new social-sharing photographic application which lets users geo-tag themselves and their photos and share them with the rest of the world.

Now I use a high end SLR to capture my vision, but lately I’ve been playing around with this application. The thing that really hits me is that it’s easy, fast and has some quirky filters that lets you turn a bland, everyday photo into, let’s face it, what a lot of people would call art.

Instagr.am managed 500,000 downloads in its first month. What has made it so successful? Simple. It makes the average person, who may have very limited artistic ability, feel like an artist. Everyone wants to feel creative, and they would love ways to express themselves without the burdens of mastering specific skills. And that is what Instagr.am does. And by clever use of #hashtags, these artistic relics can be easily shared around the world.

The team at Instagr.am describe it as “a fun & quirky way to share your life with friends through a series of pictures. Snap a photo with your iPhone, then choose a filter to transform the look and feel of the shot into a memory to keep around forever. We’re building the platform to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through images of what happens around them – whether through friends or people across the world.”

And now, off the back of its popularity, it’s making its way into the commercial industry, specifically the music scene. We can’t wait for the upcoming Nirvana Exhibition in London and to complement this, we’ve developed a remote streaming Instagr.am application for the event.

And to take it one step further, it’s now become the medium of choice for a London-based indie group, The Vaccines, who have chosen to use user-submitted photos in creating their music video.

Quinton O’Reilly, from Simply Zesty writes:

“If you ever had to think up of the ways to make a music video, using iPhone apps wouldn’t be the first thing to come to mind. Yet a UK band have thought just that and have decided to do something different for their next music video.

The Vaccines, a London-based indie rock band, have decided to create the video for their new single, ‘Wetsuits’ by using crowdsourcing as their method. They’re asking their fans to take photos of any music festivals they attend (or have attended) using Instagr.am and upload them to a special site to be used in their new music video.

Fans can tag their selected photos using the hashtag #vaccinesvideo, where they would then be. All photos that are sent are published on an online gallery which is updated regularly and the selected photos will be combined to create an animated photo video.

It’s believed that The Vaccines are the first band to use Instagr.am images to create a music video although they are not the first to use photos to create a video, chances are others will follow suit if it’s successful.

Instragr.am is an iPhone photo sharing app that allows you to take and share retro styled photos, publishing photos a vintage style similar to those found with old Polaroid camera.”

Check out the Vaccines’ creation here.

We LOVE Instagr.am and we may even dedicate a section where Flex, who is a wee bit too small to hold a digital-SLR, can showcase his on-the-go artsy creations soon! :-)