Mercury Records appoint The Frog to design the website for UK rapper, Sincere.
We learnt today that our pitch to Mercury Records for Sincere’s new website was successful – great way to end the week!
After some great feedback on recent Mercury Records work including L Marshall’s website and Justin Bieber’s UK presence, The Frog was given the opportunity to pitch for the new website of UK rapper Sincere and we are now going to start work on the design of a fully responsive and slick website to promote the talented artist and also his brand XYE Clothing.
We’ve put together some initial designs already and have some great ideas so we’re looking forward to getting stuck into it in the coming weeks with a launch due mid summer to help promote the release of his new single DÉJÀ VU!
Sincere’s first humble step on to the UK rap scene was to feature on a track with underground legend Skinnyman. This was symbolic of Sincere’s desire to establish himself as an artist with real integrity, one who could gain the respect much sought after within the underground scene, whilst meeting critical acclaim and ultimately, commercial success. Since this introduction Sincere has regularly performed at Kung Fu, the most successful rap showcase in London, as well as at the Hoxton hotspot Cargo. In the rise of the mixtape he has collaborated extensively with various underground artists in past years, and is already regarded as an established artist by his peers, and an exciting one at that.
Sincere draws influence from American artists such as Jay Z, Nas and Tupac. He does not wish to duplicate their sound, but to merge the calibre of such rappers lyrics, with the unique experiences relevant to London culture. The 21 year old is the co-founder of Young Entrepreneurs Entertainment, an independent record label through which he is currently intending to release his debut album, Now Or Never in 2007.
Sincere’s first video release Thats Not Gangsta premiered on Channel U in January 2005 and received immediate rotations from Radio One, Choice FM, XFM, 1Xtra, pirate radio and MTV Base. The excitement has even crossed continents; Thats Not Gangsta has already received regular play by Skyrock, the largest urban radio station in France, as well as reaching 17 in French MTVs YO rap chart.
Watch this space!