Mobile advertising – starting to hit the mark it seems
Many of the comments that have come in response to recent Mobile Mandala posts gave the comment author’s well reasoned opinions as to why mobile advertising has not taken off in a big way. But, the underlying current, no matter what the comment author’s opinion, was the poignant question of whether we as a mobile marketing and advertising community will ever get it right. Will we ever rise above the trees and take a real good look at the whole forest? Will we ever stop putting our head down and blindly charging forward, and finally raise our head up so we can intelligently move forward?