Secrets to better e-mail conversion
This blog reflects on the Econsultancy seminar on advanced email marketing at Technology for Marketing & Advertising, 2010. More can be found at www.econsultancy.com.
If you want successful outcomes from your email marketing campaigns, you need to think about conversion and deal with all the possible barriers to getting them to open it, read it, click through and do something when they hit your website. Yes, all the metrics around email marketing are useful, but they won’t keep your business ticking over if they don’t effect action.
As eConsultancy advocate, ‘think beyond the click’.