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The Boys are back and it's heaven and hell combined. Kiss The Frog design social mechanism for rock giants Ronnie James Dio and Thin Lizzy
9:19 am , March 20, 2012

The Boys are back and it’s heaven and hell combined. Kiss The Frog design social mechanism for rock giants Ronnie James Dio and Thin Lizzy

Following on from the recent launch of the successful Elbow photography competition, we’ve rolled out two new competition sites using the Flickr API for the legendary Thin Lizzy and the late Ronnie James Dio. Using a combination of song titles and the famous Devil’s Horns, the two sites engage users to submit their own photos to Flickr which are pulled into a gallery feed into a central hub for the world of heavy metal fans to relish in.

The success of the ongoing Elbow Instagr.am competition has prompted our friends down at Universal to roll out several additional competitions for some of their other artists who have pending deluxe and remastered releases on the way.

The Dio and Thin Lizzy sites have taken on a broader role, not limiting themselves to Instagr.am, which is currently only available for iPhone users, but moving over to the wider realm using the Flickr API, which allows users with any device to participate – be that directly through Flickr (desktop or mobile) or via third party applications such as Twitter.

Fans will love these competitions as it gives them a chance to be creative with their photography – the Dio competition asks users to take snaps of themselves pulling the “Devil’s Horns” – made famous by the late Ronnie James Dio himself, and we’re already seeing a great mix of photos feeding through.

The beauty of visual sites such as Instagr.am, Flickr, Picasa are that they have spent a lot of time putting together sophisticated APIs which means from our perspective, integration into stand-alone websites is as straighforward as pulling the devil’s horns.

Universal are chuffed with the results, as we are and as we hope you will be too. You can view the two different sites using the links below:

Dio’s Devil’s Horns
Thin Lizzy-Gram