The end of the world as we know it? I hope so!
IBM did a report suggesting that advertising will dramatically change in the next five years. I’ve got news for Big Blue, it has dramatically changed every five years of my career and I’ve been around awhile. Though the report had some relevant information, it made me snicker at its not-too-original doomsday prophecy that ad agency creative is going to be threatened by customer-generated ads. To which I state, “Where do you think the idea of customer-generated content originates?” That’s right. An ad agency “created” the idea.