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The Frog delivers mobile app-integrated exclusive content for Sub Focus' forthcoming Torus release
7:26 am , September 11, 2013

The Frog delivers mobile app-integrated exclusive content for Sub Focus’ forthcoming Torus release

We have integrated and deployed an exclusive content mobile solution for British electronic music producer Sub Focus to help launch his upcoming Torus album released on 30th September.

Virgin EMI required a fully integrated mobile microsite that would plug into a mobile application to direct fans who download the app to exclusive content not available elsewhere.

The exclusive content needed to seamlessly integrate with the application and follow the brand of the official website (www.subfocus.com) whilst being responsive to mobile and tablet devices. As the site is directly plugged into the mobile app, we can’t showcase the URL, but suffice to say it delivers exclusive videos, news, tour information and more.

The final visual needed to showcase a wealth of information, whilst being very clean and easy to navigate via smaller screens, so we followed both a linear and grid approach in displaying the information.

Nick Douwma, known as Sub Focus, releases his Torus album on 30th September and it coincides with several UK shows and the application is aimed at driving sales as well as offering his fans a hub for exclusive content.

As usual, our friends at Virgin EMI were very happy with the effective solution and ultra fast turn around that is synonymous with The Frog!