The future of mobile: Can apps and browsers make a truce?
With Apple’s growing line of mobile products, publishers, gamers and retailers are falling all over themselves to get a mobile application into the iTunes store.
But for companies expecting to pad their bottom lines with app revenue, that payout is far from guaranteed.
And the din of voices disparaging the appconomy is growing louder.
Google slapped back at Apple’s app centric approach last year, saying: “We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.”