The state of the media in 2010
Print publications are still a viable way to spread the news, a trio of business editors said last week. Print is still a vital to tell people what’s going, the three argued in a panel discussion held before the Southeastern Wisconsin chapter of the Public Relations Society of America.
“We are bullish on print,” Mark Sabljak, publisher of the Business Journal of Milwaukee. “Some people still enjoy a print product.”
All three seemed to be cautiously embracing electronic media. Salbjak seemed to be holding out the most. For instance, he noted he said in 2009 there would no blogging at the Business Journal until the paper found a way to make a profit on such an effort. The paper’s is now blogging because it has found a way to monetize the effort.