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UK rapper Sincere 'feels the power' of The Frog
9:49 am , August 15, 2012

UK rapper Sincere ‘feels the power’ of The Frog

We are thrilled to have “rapped” up the new official website for UK artist Sincere and today we delivered it to Mercury Records for the world to see.

Last month our good friends down at Mercury entrusted us to put together a visual extravaganza for increasingly popular UK rapper artist, Sincere. Today it has been launched as a fully responsive and content managed website with loads of interaction such as music & video players, live events and a full screen responsive slideshow.

The site has been launched to coincide with the rigorous promotion of the release of his new single DÉJÀ VU, out on 9th September.

Due to the rapper’s own clothing brand, XYE Clothing, we aimed at creating a balance of a hip and clean design to tie in with the XYE brand, whilst maintaining the focus on his brand values that drive his music style.

With scheduled shows around the country over the next couple of months, it was important that the website was launched in time to drive traffic and bolster sales for his upcoming releases. He’s already been on extensive tour dates with acts including Wretch 32, DJ Fresh, Rita Ora and J Cole, and he’s applied that clubby dynamism to his latest single Déjà Vu. Sincere says, “I want it to shut down a club, go off at a festival, keep the energy at a super-high level. At the same time, I’ve made tracks about my working-class experience, and my next single ‘Ready For This’ is like a personal conversation. You stick with artists who have something to say.”

The folks down at Mercury, along with Sincere and his management have lauded the site, and we’re thrilled to have been able to deliver a visual experience, putting him on the digital map to help boost his brand.

You can check out the brand new website for Sincere here.