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6:08 pm , November 19, 2009

What everyone gets wrong about social media.

There is a huge misconception about social media. Everyone thinks it is ‘just’ a new technology. Fun. Exciting. Perhaps irritating. But a technology nonetheless. Nothing more. Nothing less.

Well, for any of us born in the 50s or 60s, we are arguably technology weary. Just imagine, when I went to Stanford University, I wrote my essays with a TYPEWRITER!!!

It’s hard to imagine the technological road we have traveled. Our first PC, our first cell phones, Sony Walkmans, fax machines, emails…The list got longer and longer and just seemed to accelerate over the years.

I think it is fair to say that by the time social media showed up, we were all suffering from some kind of technology fatigue. Or at least technology dizziness.

Maybe that is why so many of us have got it wrong.

At its essence, social media has NOTHING to do with technology.

Read Susan’s full article here.