Who is Percy Thrillington? Sir Paul launches two new media sites with the help of Kiss The Frog!
What an absolute THRILL to do work for such a legendary and iconic artist as Paul McCartney. With the upcoming release of his RAM deluxe box set, Kiss The Frog went to work on creating a multitude of digital assets including interactive microsites to which Sir Paul himself oversaw the design process and was THRILLED with the final results.
With several areas to focus on, including mailer templates, an interactive and social custom video channel and a fan’s photography competition, we had to make sure that everything was consistent with the quirky branding of RAM as well as Paul’s fictitious character, Percy Thrillington.
The EweTube is a mimic of YouTube, concentrating heavily around the RAM look and feel as it is a springboard in promoting the new RAM deluxe box set due for release next week. Filled with external APIs calling in various media such as video, audio and social feeds, the page acts as a showcase primarily dedicated to this release for the fans.
And then onto Percy Thrillington, based on RAM, but primarily focussed around the 1977 album ‘Thrillington’ which is an entirely instrumental jazzy adaptation of RAM. Paul and Linda invented the socialite character Percy Thrillington, and this album has been remastered to be included with the RAM deluxe box set and this site is designed for the fans to have a bit of fun and upload their personalisations of Percy via the ever-popular Instagram app and hashtagging their photos with #iampercy. The competition, which will present the winner with a multitude of RAM goodies, is a creative one and the winner will be carefully selected by the Global Judging Confederation in Zurich.
We’re excited to announce that both desktop and mobile optimised versions of the two sites have gone live and are very humbled by the feedback we have received from Paul and his company MPL Communications.
Be sure to get involved and check out both new sites below: